Every minute there is a huge data flow; Tweets, blogs, and news which can be used by companies due to intelligent reporting. ubermetrics is analyzing public information flows of heterogeneous sources for identifying risks, potentials and trends. The gained information helps companies in their decision making processes. The use cases are diverse; From marketing, PR and sales questions, to new product strategies and supply chain management. The analysis can support the decision making process by the evaluation of information for the specific topic.